Feed algorithms are widely suspected to influence political attitudes. However, previous evidence from switching off the algorithm on Meta platforms found no political effects1. Here we present results from a 2023 field experiment on Elon Musk’s platform X shedding light on this puzzle. We assigned active US-based users randomly to either an algorithmic or a chronological feed for 7 weeks, measuring political attitudes and online behaviour. Switching from a chronological to an algorithmic feed increased engagement and shifted political opinion towards more conservative positions, particularly regarding policy priorities, perceptions of criminal investigations into Donald Trump and views on the war in Ukraine. In contrast, switching from the algorithmic to the chronological feed had no comparable effects. Neither switching the algorithm on nor switching it off significantly affected affective polarization or self-reported partisanship. To investigate the mechanism, we analysed users’ feed content and behaviour. We found that the algorithm promotes conservative content and demotes posts by traditional media. Exposure to algorithmic content leads users to follow conservative political activist accounts, which they continue to follow even after switching off the algorithm, helping explain the asymmetry in effects. These results suggest that initial exposure to X’s algorithm has persistent effects on users’ current political attitudes and account-following behaviour, even in the absence of a detectable effect on partisanship.
Web Browsers, AI, and the Politics of Media Power
The left keeps building media strategies on top of platforms built to undermine them. As browsers are rebuilt for mass surveillance and manipulation, the systems that decide what people see and who gets heard are being rewritten without us. Control over the browser is control over political reality.
Bridging Systems: Open Problems for Countering Destructive Divisiveness across Ranking, Recommenders, and Governance
Divisiveness appears to be increasing in much of the world, leading to concern about political violence and a decreasing capacity to collaboratively address large-scale societal challenges. In this working paper we aim to articulate an interdisciplinary research and practice area focused on what we call bridging systems: systems which increase mutual understanding and trust across divides, creating space for productive conflict, deliberation, or cooperation. We give examples of bridging systems across three domains: recommender systems on social media, collective response systems, and human-facilitated group deliberation. We argue that these examples can be more meaningfully understood as processes for attention-allocation (as opposed to "content distribution" or "amplification") and develop a corresponding framework to explore similarities - and opportunities for bridging - across these seemingly disparate domains. We focus particularly on the potential of bridging-based ranking to bring the benefits of offline bridging into spaces which are already governed by algorithms. Throughout, we suggest research directions that could improve our capacity to incorporate bridging into a world increasingly mediated by algorithms and artificial intelligence.
Community by Design
Social media empower distributed content creation by algorithmically harnessing "the social fabric" (explicit and implicit signals of association) to serve this content. While this overcomes the bottlenecks and biases of traditional gatekeepers, many believe it has unsustainably eroded the very social fabric it depends on by maximizing engagement for advertising revenue. This paper participates in open and ongoing considerations to translate social and political values and conventions, specifically social cohesion, into platform design. We propose an alternative platform model that includes the social fabric an explicit output as well as input. Citizens are members of communities defined by explicit affiliation or clusters of shared attitudes. Both have internal divisions, as citizens are members of intersecting communities, which are themselves internally diverse. Each is understood to value content that bridge (viz. achieve consensus across) and balance (viz. represent fairly) this internal diversity, consistent with the principles of the Hutchins Commission (1947). Content is labeled with social provenance, indicating for which community or citizen it is bridging or balancing. Subscription payments allow citizens and communities to increase the algorithmic weight on the content they value in the content serving algorithm. Advertisers may, with consent of citizen or community counterparties, target them in exchange for payment or increase in that party's algorithmic weight. Underserved and emerging communities and citizens are optimally subsidized/supported to develop into paying participants. Content creators and communities that curate content are rewarded for their contributions with algorithmic weight and/or revenue. We discuss applications to productivity (e.g. LinkedIn), political (e.g. X), and cultural (e.g. TikTok) platforms.
The case against efficiency: friction in social media
Social media platforms frequently prioritize efficiency to maximize ad revenue and user engagement, often sacrificing deliberation, trust, and reflective, purposeful cognitive engagement in the process. This manuscript examines the potential of friction—design choices that intentionally slow user interactions—as an alternate approach. We present a case against efficiency as the dominant paradigm on social media and advocate for a complex systems approach to understanding and analyzing friction. Drawing from interdisciplinary literature, real-world examples, and industry experiments, we highlight the potential for friction to mitigate issues like polarization, disinformation, and toxic content without resorting to censorship. We propose a state space representation of friction to establish a multidimensional framework and language for analyzing the diverse forms and functions through which friction can be implemented. Additionally, we propose several experimental designs to examine the impact of friction on system dynamics, user behavior, and information ecosystems, each designed with complex systems solutions and perspectives in mind. Our case against efficiency underscores the critical role of friction in shaping digital spaces, challenging the relentless pursuit of efficiency and exploring the potential of thoughtful slowing.
After the feed with Eli Pariser, Ben Smith, and Jasmine Sun
Trump Action Tracker | Keeping a tally of Trump's actions
Free and independent tracker documenting Trump-related actions using verified news sources. Statements & plans mapped to authoritarianism domains.
Trump Action Tracker | Keeping a tally of Trump's actions
Free and independent tracker documenting Trump-related actions using verified news sources. Statements & plans mapped to authoritarianism domains.
The marketplace of rationalizations
Recent work in economics has rediscovered the importance of belief-based utility for understanding human behaviour. Belief ‘choice’ is subject to an important constraint, however: people can only bring themselves to believe things for which they can find rationalizations. When preferences for similar beliefs are widespread, this constraint generates rationalization markets, social structures in which agents compete to produce rationalizations in exchange for money and social rewards. I explore the nature of such markets, I draw on political media to illustrate their characteristics and behaviour, and I highlight their implications for understanding motivated cognition and misinformation.
PropagandaScope
Tracking articles from newspapers. Real-time analysis of propaganda transmission patterns.
From Feeds to Trails
To design the future of social media, rethink the interface before the algorithm.
New_ Public | After the Feed
What happens after the social media feed? A presentation on the future of conversation, community, and social connection, and how AI will affect the everyday lives of billions.
LLM-Augmented Agent-Based Simulation of Cyber Social Agents
Social media bots are often portrayed as malicious automations to be detected and removed, but automation on social media platforms encompasses a wide spectrum of roles, behaviors, and rhetorical strategies that can shape online discourse in both constructive and destructive ways. This work conceptualizes these automated actors as \textbf{Cyber Social Agents} through a taxonomy of archetypes characterized by their operational tactics and rhetorical style. We integrate this taxonomy into an LLM-driven social simulation, where agents communicate and coordinate in a network environment. Using empirically grounded CSA personas, we simulate heterogeneous online societies to study how agent diversity shapes information diffusion and social influence. Our approach bridges the gap between rule-based agent models and LLM-powered simulations with generated agents that are parameterized from empirical data.
Governing Online Speech: From 'Posts-As-Trumps' to Proportionality and Probability
Online speech governance stands at an inflexion point. Platforms are emerging from the state of emergency invoked during the pandemic and lawmakers are poised t
Spark - Take back your timeline
Social media is addictive and manipulative. It's time for social that puts the user in control.
Quit social media that won't tell you their algorithm
Opaque feeds shape what you believe and you can never check whether they are working for you. We should insist on auditable algorithms, and support the platforms willing to build them.
Social media algorithms can be redesigned to bridge divides — here’s how
"It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion."
